Cail Borg

Jacob's Creek True Greetings


Web Design, Photography, Print Design


Jacob's Creek asked AnalogFolk to create a bespoke experience around Christmas. We created a tool that connected to Facebook to automatically create a greeting card based on your past check-ins, posts and likes over the past year. Users could also switch out parts of the message to create something 100% custom and personal to send to a friend.

Working with the idea of moving across a messy craft table for each section, I photographed each element and created a long, cohesive experience. I even designed a set of physical greeting cards which the first 1000 users got to have delivered to their loved one.