Cail Borg

TAB - Blocker The Roach


Branding, Web Design, Print Design


TAB wanted to do something special for State of Origin, so we created a live prediction event, that streamed the predictions of our resident psychic cockroach, Blocker, to tens of thousands of potential punters. I helped created a scale model of a stadium, with screens that displayed the name of the current prediction recipient. I also designed a microsite which was the gateway to people interacting with Blocker, with a custom queuing and streaming video setup.

I also created promo packs to send out to media personalities. In the end we generated over 3,000 customised youtube predictions, with more than 50,000 unique viewers, and 5,000 new organic facebook likes.