Design Systems, UI Design, Experience Design
Limepay is a Buy-Now-Pay-Later startup that was looking to scale it’s design team and expand its suite of products.
As the UI Design Lead in the Innovation Team, my role was to create a design system that was flexible enough to be themed for each of our hundreds of merchant brands while uplifting the standard of accessibility and usability in our products. I also needed to evangelise and educate stakeholders, including the engineering team on the benefits of using a design system. As a result I created Cosmic, the Limepay design system, which has begun to roll out in production whenever we create new core product features.
At the same time we used the principles, tokens and components of Cosmic to redesign our brand website, and quickly iterate and test new products which will be in market in 2022.
I also worked with a UX Designer to rethink our core checkout product to utilise our freshly built Design System and to accomodate a complex set of user flows and flexible payment options.
You can view V1 of Cosmic here.
“First time working in a company with a design system properly set up and it has made all the difference. It has been a game changer to our workflow. Every component is clearly defined with a purpose and Cail has ensured that all accessibility considerations have been made to design products that will work for everyone. I can just plug and play.”
“Cosmic completely changed the way we approached design. All our product components and assets were beautifully organised in a cohesive and robust ecosystem from Design through to Development”