Cail Borg

Le Petit Rosé


Retouching, Print Design


With Jacob's Creek launching its french-inspired rosé, we created a campaign that bridged the gap between french elegance and Australian colloquialism.

I did hours of retouching to get the raw images looking suitably chic, and created a range of outdoor advertising and digital placements.

Within 6 months of launch, it had become Australia's best selling rosé.