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of illustrations to inject brand personality into the UI https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/7323fa20-2160-4f00-8f16-f8fb48c4eca3/ezgif.com-gif-maker+%282%29.gif Work - Make it stand out I created motion guidelines to enhance the brand identity https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639647807480-DTZRZS0YGVPLOWZIE0VH/goals.png Work - FOX needed to contribute to the wider organisation's goals https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639630416090-XVRBAYCUQ2FNZ15W5UMQ/mockup-landing.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639629762620-2UDRDTWA3P64BM6PTUER/mockup-dashboard.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639629695264-WPGFPAT8EH5388MA17B2/mockup-transfer.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/56e807f5-292f-4114-bf55-60b594f0dc5d/cosmic.png Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639952428017-58OGBWFXMHJ1VLG7F47E/iPhone-11-pro-dark-mockup-11.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639951481566-LTYAEVWWYA2R4X5QHWWG/Discovery.jpg Work - Cosmic makes creating and testing new products much easier and more efficient https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639952028915-XWMO53L8CWGDICM0S7UW/illustrations.png Work - I created a set of illustrations to add some of the brand character to UI interfaces https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639952101293-LFTHICK4O2H5QY53ZHIA/Simplified+Workflow+-+After.png Work - Design system workflow https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1639952668788-6OJ7AY8PB3L8KA8T94JT/checkout.jpg Work - Cosmic was built to control theming for merchants while maintaining strict accessibility standards https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/dbac6516-dc54-49e6-b323-5a88c362bc03/hero3.png Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657169947041-FSH0ULLWKYL7WN5MD7US/mockup1.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657162751512-IM7F8SV8ZMGH13FMKMLC/mockup2.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657163421238-U4F4AWV08LTZYWF4CBBI/mockup3.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657172604139-0R1HA6DO6NANTWPUY156/ui-screens.jpg Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657167155083-QX0XQG247BPZ0Y6XBMUR/Returns.jpg Work - Brainstorming solutions to complex logistics flows https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657167211774-N3EQV4JU6F1ZRRXL4OAN/service-blueprint.jpg Work - Brainstorming the service blueprint https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1657167325325-68BRHMQ7OZFHC6Y1ORQK/Competitor-analysis.jpg Work - Competitor analysis to determine market fit for value propositions https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/b7aa96c6-fc2c-4821-9bc4-7e397146d7d2/header+image.png Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1746139877978-ELXK3NO0TUVMSQ0PE92V/Process+1.png Work - Sonic needed a lot of systems thinking and stakeholder engagement to land on a structure that worked https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1746139552521-HXBPJ51SLD5GIOOW8Y34/Sonic+structure.png Work - I had to embrace our resource limitations and leverage native platform conventions to become an enabler, rather than a bottleneck for delivery teams https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1746141381246-H01VZMVN8262M3JHF72U/image-2.png Work - I created a Figma to Gitlab pipeline so there was a consistent source of truth for designers and developers. Everyone speaking the same styling language. https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1746141383899-EM5QYV0SWJZRDLK9W2XI/image.png Work - Crafting a comprehensive and searchable set of documentation was one of the main pillars of success. I tested different IA variations to help users find what they needed as fast as possible https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1746141379930-A8VG9XW7Y9BD9T8X0G3U/image-1.png Work - I introduced the concept of component blueprints - agnostic component specs that allow teams to build their own libraries fast while maibntaining consistency with the wider organisation https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/28f7e183-fa57-4fff-8fed-6ac929f94928/Frame+25738%282%29.png Work https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1753861163280-5T9LVTY4H4P8KDXYBW42/Slide+16_9+-+1.png Work - I discovered there were a lot of opportunities to improve the usability of the product https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1753861166784-Y0DBV6CLYHRGMY4SH4Y8/Slide+16_9+-+2.png Work - Clinicians appreciated discussing improvements and were willing participants in concept validation https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1753861155326-OU5KHTUJ592JOIC3BPXM/Slide+16_9+-+3.png Work - Working out the jobs to be done was an important step in setting scope and judging feasibility https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1753867441292-I1NPSNMID9B3IADL4XM0/mockup2.jpg Work - Streamlining clinicians time-to-adjustment was an important metric https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1753860928564-P4BENB2H92AE6V5C1H61/Mockup1.jpg Work - The new design had to cater for improvements in bilateral fitting scenarios https://cailborg.com/about daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1521855699985-UB96CCIJTEN67CCGBQKX/laconfidential.png About https://images.squarespace-cdn.com/content/v1/586dbb0e5016e13b1e9fabb3/1525299638876-DK8UXI9GY1MVKKSQKFM3/laconfidential.png About